In a recent ConvergEx study, it was found that consumers, on average, are willing to pay 300 times more for water that is bottled versus tap water! The average cost of bottled water, according to the study, is $1.22 per gallon, 300 times the cost of a gallon of tap water, which is about $0.004 -$0.0007, according to the National Utility Services survey of the United States.
However, most consumers are willing to pay up to 2,000 times the cost of tap water for bottled water!
About two-thirds of all bottled water sold in the United States is sold in 16.9 oz. bottles for $1.00 per bottle, which averages to $7.57 per gallon of bottled water.
What if we paid 2,000 times for everyday groceries? That would be like paying:
- $3,720 for a dozen large eggs (current price: $1.86 per dozen)
- $4,040 for a Grande Coffee from Starbucks (current price: $2.02 for one Grande)
- $4,400 for 1 loaf of white bread (current price: $2.20 for one loaf)
- $7,000 for 1 gallon of milk (current price: $3.50 per gallon)
For comparison, buying a machine-washable, reusable water bottle costs about $20. And some can last up to 10 years – just saying.
All grocery prices are from the U.S. Bureau of Labor Statistics.